A simple, boardroom-ready plan for using a limited launch budget to find parents who already need recruiting help, educate colder audiences, and bring interested users back until they buy.
With a $2,000 launch media buy, the smartest move is to focus first on people closest to making a decision, then use the rest of the budget to educate and retarget.
Find parents already searching for NCAA recruiting help.
Send less-ready users to a workshop before asking them to buy.
Retarget engaged users and bring them back to the sales page.
Helps parents understand where they stand.
Educates parents and builds trust.
Presents the course and closes the sale.
Ads appear when parents search on Google for recruiting help, NCAA rules, or athletic scholarships.
These users already have intent. They are actively looking for answers, so they are the closest to buying.
Ads are shown again to people who visited the site, watched the workshop, or used the diagnostic tool.
Most people do not buy the first time. Retargeting brings them back while they are still warm.
Facebook and Instagram ads introduce Calm Recruiting to parents while they scroll.
These users are colder. They need education first, so we send them to the workshop instead of forcing the sale.
A small budget to test one new audience, creative angle, or YouTube idea without risking the campaign.
This lets us learn what works before increasing spend.
We are putting the most media buy where buyers already show intent, then using education and retargeting to turn interest into course sales.